Brand Positioning Consulting

What's up with the 3?

Your brand position is your market frame of reference. It is an outside-in perspective that defines the industry that you are competing in, the standards you are competing against, and your opportunities to differentiate yourself from alternatives.

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Your unique market position.

Take advantage of what makes you different.

We identify the opportunities that enable you to take hold of your unique place in the market.

We analyze and define the best-fit market category for your brand to compete in.
We conduct field interviews to uncover your unique values in the eyes of your audience.
We help you claim the intersection of what you’re great at and the white space in the market.

Brand positioning is the difference maker.

Positioning happens in the market, and the market is dynamic. If you don't effectively position your product or service in the market your competitors will do it for you. Our brand positioning consulting expertise will make sure that you establish a position only you can own.

These are some of the signals that it's time for a positioning or messaging exercise . . .

NEW MARKET OPPORTUNITY
Your company is introducing a new product or service.
Your company is expanding into new markets.
Market dynamics or industry regulations are changing.
Your company is introducing a new product or service.
Your company is expanding into new markets.
Market dynamics or industry regulations are changing.
YOU NEED A NORTH STAR
You need to focus your communication efforts.
Prospects are struggling to understand what you do.
Your prospects are evaluating you almost exclusively on price.
You need to focus your communication efforts.
Prospects are struggling to understand what you do.
Your prospects are evaluating you almost exclusively on price.
NEW CATEGORY OPPORTUNITY
The category leader has become vulnerable.
A category disrupter has emerged.
Your category is in decline.
The category leader has become vulnerable.
A category disrupter has emerged.
Your category is in decline.

Motivated yet?
Knowledge is Power.

Download our
positioning assessment.
Our confidential self-assessment tool is designed to give you a quick diagnostic on the 6 areas of competency that signal a well-positioned brand.
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