Establish a position only you can own.

Stand for something different.

Be in a category of one.


Motive3 helps brands sharpen their focus to communicate the big ideas that set them apart.

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We Make Hard-to-Explain Easy to Remember.

Streamline how you communicate, so your message lands every time.

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We help make your messaging instantly 'gettable'.

Ginger Zumaeta, CEO of Motive3

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What We Do

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Escape the Sea of Sameness.

Brand Positioning helps you to establish a differentiated market position that separates you from the herd.

We identify your ‘best fit’ prospects and what they have in common.
We find the target markets where your unique benefits will be obvious.
We establish your clear advantages over the competitive alternatives.

Connect and Conquer.

Master High-Stakes Communication

Investor pitch? Keynote? Boardroom showdown? We sharpen your message so it lands with impact when it matters most.

Clarify & Simplify
Your Message

Ditch jargon and over-explanation, craft messaging that’s sharp, structured, and easy for anyone to understand.

Unify & Align Your Communication

When teams speak different languages, execution suffers. We build messaging frameworks that keep everyone on the same page.

WE BELIEVE...

That clear communication drives, well, EVERYTHING!

It drives how you develop an idea, communicate it to your team, plan to make it a reality, introduce it to the market, and differentiate it from alternatives. Communication makes stuff happen.

Connect and Conquer.

Messaging misalignment costs deals, slows decisions, and weakens credibility. We help you fix that.
vs
Old Way
Your message is buried in jargon, data, and over-explanation.
Long, confusing presentations that lose your audience.
People don’t understand your value or why it matters.
Everyone in your company describes your business differently.
Prospects hesitate, unsure of what you do or why it’s valuable.
Motive3 Way
We make complex ideas sharp, structured, and easy to remember.
A structured, story-driven approach that keeps attention and drives action.
Messaging that connects instantly, so people ‘get it’—and remember it.
A repeatable messaging framework that aligns your team and builds credibility.
Clear messaging that eliminates resistance and speeds up decisions.
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Our Work in Action

Tell a brand story that motivates action.

We develop powerful Brand Storytelling that inspires and engages your audience.

We help establish your brand’s credibility to solve the customer’s problems.

We identify potential red flags and provide strategies to overcome resistance.

We streamline your messaging so customers
say ‘yes’.

What's your motive?

Becoming a challenger brand is all about differentiating your way out of the red zone with a brand promise only you can own, and presenting it to the prospects who are looking for it. It’s about showing up with an obvious advantage, in a way that is clear and direct.
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Challenging a market leader is about demonstrating that you can beat the leader at their own game. You'll need proof points and value statements that are intuitive and obvious. This strategy requires resources and resilience, and is best pursued when market dynamics are shifting.
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Market leaders defend their high ground by fighting all comers. They have to keep challengers at bay and keep an eye out for disrupters. Market leaders defend their position by reinforcing leadership among challengers, expanding into new markets, and extending into new categories.
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Professional woman
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Anne, B.
Title | Company Name
SEE CASE STUDY
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Motivated yet?
Knowledge is Power.

Download our
positioning assessment.
Our confidential self-assessment tool is designed to give you a quick diagnostic on the 6 areas of competency that signal a well-positioned brand.
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